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Health & Fitness Affiliate Programs to Grow Your Business

Learn how health & fitness affiliate programs can help grow your business. Including these popular 12 to get you started.
Curtis Christopherson
December 4, 2023

Health and fitness affiliate programs provide a unique opportunity to capitalize on a booming industry by promoting products and services that cater to fitness enthusiasts, wellness seekers, and those striving for a healthier lifestyle.

In this post we'll explore some of the top health and fitness affiliate programs to help you grow your business, including workout gear, supplements, wellness products, digital resources and more. 

Let's dive in!

What Are Health and Fitness Affiliate Programs and How Do They Work?

Health and fitness affiliate programs are partnerships between businesses in the health and fitness industry and people who promote their products or services. The concept is simple: you promote a product or service, and when someone makes a purchase or completes a desired action through your unique affiliate link, you earn a percentage of the sale or a fixed amount as a commission.

The process can typically be broken down into several key steps:

  • Affiliate Sign-Up: The first step is to join an affiliate program (like our Store by WRKOUT), which is typically free to do. You'll need to provide some information about yourself, your website or platform, and how you plan to promote the products or services.

  • Access to Affiliate Resources: Once you've been accepted into a program, you'll gain access to affiliate resources, like unique tracking links, banners, product images, and marketing materials. 

  • Promotion: Your main role as an affiliate is to promote products or services to your target audience. This can be done through a host of marketing channels, like your website, social media, email marketing, or other online platforms.

  • Tracking and Attribution: Typically, each affiliate is provided with a unique affiliate link that tracks the traffic and conversions generated through their promotions. When a visitor clicks on your link and makes a purchase or completes a specific action, the affiliate program's tracking system records it and attributes it to you.

Store by WRKOUT makes this easy for you, because all you have to do is direct your clients to your personal store where they can choose from a huge range of products.

  • Earnings and Commissions: Next, as customers make purchases through your affiliate link, you earn commission or cash rewards. The commission structure varies from program to program and may be based on a percentage of the sale or a fixed amount per lead.

  • Payment: Finally, affiliate programs have different payment schedules, which could be monthly, bi-weekly, or even weekly. Once you've accumulated a certain amount of commissions, you'll receive your earnings through a preferred payment method, like a bank transfer or PayPal.

12 Health & Fitness Affiliate Programs to Get You Started

Now that we have a basic understanding of how health and fitness affiliate programs work, let's explore some of the top programs in this industry that can help you grow your business.

1. WRKOUT Store

Designed for wellness professionals, WRKOUT Store is a unique platform that empowers you to recommend products you love to your clients, friends, and family while earning cash rewards. This innovative approach to affiliate marketing allows you to make recommendations and monetize your expertise in the health and fitness field.

WRKOUT Store offers a wide selection of products that span from fitness equipment, vitamins, supplements, accessories, apparel, and more. Whether you're a personal trainer, nutritionist, or wellness advocate, WRKOUT Store allows you to extend your influence and generate income while helping others on their health and fitness journey. Get sharing today and explore the potential of this unique affiliate program.

2. Amazon Associates - The Fitness Hub

Amazon Associates is one of the most popular affiliate programs in the industry. It spans a wide range of niches, including health and fitness. The Fitness Hub within Amazon Associates is dedicated to fitness-related products, making it an excellent choice for affiliate marketers in this niche. From workout equipment and apparel to fitness tech gadgets and nutrition supplements, Amazon offers an extensive selection of products for promotion. The program allows you to earn commissions on every sale made through your affiliate links, making it an excellent choice for both beginners and seasoned affiliates.

3. is a well-known online destination for fitness enthusiasts and bodybuilders. They offer a range of fitness products, including supplements, workout plans, clothing, and accessories. Their affiliate program offers competitive commission rates and a dedicated affiliate team to assist you in your marketing efforts.

4. Fitbit Affiliate Program

Fitbit, a leading brand in the fitness tracking industry, provides an affiliate program that is perfect for those looking to promote wearable fitness technology. Fitbit products include smartwatches and fitness trackers that monitor various health metrics, making them highly appealing to health-conscious consumers. The affiliate program offers competitive commissions and provides access to promotional materials and support.

5. MyProtein

MyProtein is a renowned name in the world of sports nutrition and supplements. They offer a wide range of products, including protein powders, vitamins, and fitness clothing. The MyProtein affiliate program offers competitive commissions, bonuses, and incentives, making it an attractive option for fitness affiliates. 

6. Vitacost

Vitacost is a popular online retailer specializing in health and wellness products, including vitamins, supplements, organic foods, and more. Their affiliate program allows you to earn commissions on a vast array of products that appeal to a broad audience interested in healthy living. Vitacost provides affiliate marketers with marketing materials and dedicated support, helping you grow your business.

7. Beachbody

Beachbody is a household name when it comes to fitness and wellness programs. They offer a range of digital products and fitness solutions, like the popular P90X and Insanity workouts. The Beachbody affiliate program provides competitive commissions and a wide range of promotional materials to help you effectively market their products. With a dedicated fan base, Beachbody's programs have the potential to generate significant affiliate revenue.

8. YogaDownload

Yoga is a growing niche within the health and fitness industry, and YogaDownload offers a unique affiliate program for yoga enthusiasts. They provide an extensive library of yoga classes and resources that cater to yoga practitioners of all levels. Their affiliate program offers competitive commissions, and with the increasing interest in yoga and mindfulness, it presents a great opportunity for affiliates to tap into this niche market.

9. TRX Training

TRX Training is a renowned brand in the fitness industry, specializing in suspension training equipment. TRX's versatile and innovative products cater to a broad range of fitness enthusiasts, from beginners to professional athletes, making it an exciting option for those looking to capitalize on affiliate marketing.

10. LiveFit

LiveFit is an online fitness and wellness platform that offers customized workout plans, nutrition guidance, and support for individuals looking to improve their health and fitness. Their affiliate program allows marketers to earn commissions by promoting their digital fitness resources. With the increasing interest in personalized fitness solutions, LiveFit's affiliate program is worth considering for those looking to target a more specific audience.

11. Bowflex

Bowflex is a well-known name in the fitness industry, offering a wide range of fitness equipment, including home gyms, treadmills, and adjustable dumbbells. The Bowflex affiliate program provides competitive commissions and access to promotional materials to help you market their products effectively. With the growing trend of home fitness, Bowflex's products have gained popularity, making it a lucrative option for affiliates.

12. iHerb

iHerb is a one-stop-shop for health and wellness products, offering a wide selection of vitamins, supplements, skincare products, and organic foods. With a wide range of products and a reputation for quality, iHerb is an excellent choice for those targeting health-conscious consumers.

What’s next? 

Health and fitness affiliate programs provide the perfect opportunity to monetize your influence while also contributing to the well-being of your audience. The key to success choosing programs and products that resonate with your clientele. As you embark on your journey into the world of health and fitness affiliate marketing, you can grow your business and play a significant role in promoting healthier lifestyles for your followers. 

Store by WRKOUT makes this easy by helping you earn cash rewards simply by recommending the products you love to family and friends. Get started without the large following of an influencer by downloading the app today!

Earn cash rewards doing what you love.

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