Wellness goals are the foundation of a healthy, vibrant life. Whether your clients want to build strength, improve their nutrition, or reduce stress, having clear, achievable goals is the first step towards success.

When your clients come to you with their health and wellness goals, they're not just looking for a quick fix—they're looking for a partner who will support them every step of the way. Every recommendation you make and every product you suggest has the potential to be a turning point in their wellness journey. 

But making effective product recommendations requires more than just a surface-level understanding of your clients' goals. It also requires staying up-to-date on the latest research and trends in the wellness industry so you can separate hype from truth.

Once you’ve carefully curated your recommendations, you’re empowered to help your clients discover a new level of wellness! Read on to learn how.

Defining ‘Wellness Goals’

Put simply, a wellness goal is a target someone sets to improve their overall health and well-being.

This could be a physical goal like losing weight or building muscle, a mental health goal like reducing stress or improving sleep. Because wellness is multidimensional, small improvements in one area often have positive ripple effects across many aspects of health!

Let’s take a quick look at some health and wellness goals your clients may have: 

Physical wellness

Physical wellness is about keeping the body healthy, strong, and energized through exercise, proper nutrition, and self-care.

Common physical wellness goals include:

• Increasing muscle definition
• Improving strength and flexibility
• Boosting cardiovascular fitness and endurance
• Changing body composition through fat loss
• Developing a consistent fitness routine 

Mental wellness

Mental wellness is about keeping the mind sharp, engaged, and resilient. These goals often focus on:

• Reducing stress and anxiety
• Improving focus and productivity
• Developing a positive mindset
• Enhancing memory and cognitive function
• Learning new skills

6 Common Wellness Goals and Products That Make a Difference

Whether your clients want to build muscle, improve their flexibility, or simply feel better in their own skin, the right products can make all the difference in their journey.

Let's further explore six common wellness goals and the products that can help your clients achieve them! 

Goal #1: Increase muscle definition 

Picture your client who dreams of having that sculpted, toned physique. 

To make that vision a reality, they'll need to focus on two key elements: strength training and protein intake. You can design a training program to stimulate muscle growth, but without adequate protein, their results may fall short.

That's where personalized product recommendations come in! 

A high-quality protein powder can be a convenient way to boost their protein intake, especially when whipped into a delicious post-workout shake. For clients always on the go, a tasty protein bar can be a game-changer for hitting their protein targets. 

Goal #2: Improve strength and flexibility

Flexibility is the secret sauce to feeling strong, capable, and resilient. 

When you have a client who wants to improve their overall strength and flexibility, you know that a balanced routine of resistance training and stretching is key. The right tools can take their progress to the next level. 

Resistance bands are a versatile addition to any strength routine, while also allowing for a deeper stretch. For the aspiring yogis and Pilates enthusiasts, a high-quality yoga mat will quickly become their trusty companion. Let's not forget the foam roller, either—it's like giving yourself a deep tissue massage at home!

Goal #3: Improve cardiovascular fitness

For the client who wants to boost their heart health, endurance, and overall cardiovascular fitness, the right gear can make their workouts more effective and enjoyable. 

A heart rate monitor is a valuable tool for dialing in the intensity of their training, ensuring they're working hard enough to see results, but not so hard that they burn out. Or if you have a runner in your roster, a well-cushioned pair of running shoes can help them log more miles with less fatigue and pain. 

And for those long, sweaty endurance sessions, an electrolyte drink can be a lifesaver for replenishing lost minerals and maintaining performance!

READ MORE: 9 Health and Wellness Products We're Loving Right Now

Goal #4: Fat loss and body composition changes

When a client comes to you with the goal of losing fat and reshaping their body, you know that a strategic combination of nutrition and exercise is the key to success. m

To support their efforts in the kitchen, consider recommending a greens powder to help them effortlessly boost their intake of nutrient-dense, low-calorie vegetables. 

For clients who struggle with moderating their carb intake, certain supplements may help reduce the absorption of starches. And for those who tend to overeat or have trouble with portion control, a balanced meal replacement shake can be a useful tool in their arsenal.

Goal #5: Better sleep

Quality sleep is crucial for overall health and wellness. For the client who struggles with sleep, your recommendations can be life changing. 

Consider recommending the following supplements for restful nights: 

• Melatonin, a natural hormone that regulates sleep-wake cycles, can be a helpful supplement for improving sleep quality, especially when traveling across time zones. 
• Magnesium, a mineral with calming properties, can help muscles relax for deeper, more restful sleep. 
• CBD, derived from the hemp plant, may help reduce stress and anxiety for more peaceful slumber. 

And for the client who burns the midnight oil on their digital devices, a pair of blue light blocking glasses can help prevent that artificial light from disrupting their natural sleep rhythms. 

READ MORE: Helping Clients Get A Good Night Sleep

Goal #6: Better nutrition

As the saying goes, you can't out-train a bad diet.

For the client who wants to optimize their nutrition and ensure their body is getting everything it needs to thrive, targeted supplements can help fill in the gaps. 

A high-quality multivitamin is a great starting point for covering basic micronutrient needs. Or a greens powder can provide an extra boost of phytonutrients and antioxidants from superfoods. Omega-3 fatty acids are essential for heart, brain, and joint health, making a fish oil supplement a smart choice for clients who might be missing these pieces in their diet. 

And to support nutrient absorption and immune function, a probiotic supplement with well-researched strains can really boost your clients’ digestive health. 

Make Personalized Product Recommendations with WRKOUT

With so many health and wellness products on the market, it can be overwhelming to know which ones are truly worth recommending. 

Don’t worry, we’ve got you covered. 

WRKOUT is the leading product recommendation platform for health and wellness professionals. With over 1,000 products from 70+ trusted brands, it's a one-stop shop for all your client's wellness needs.

When you recommend products through WRKOUT, you're supporting brands that share your commitment to health, wellness, and social responsibility. You’re also providing your clients with access to products that have been vetted for safety and effectiveness. 

The best part? You're helping build a wellness community that is deeply committed to helping people live their best lives.

Download the free WRKOUT app and start sharing your recommendations today!